A brief introduction to Search Engine Optimization (SEO)

Search engine optimization (SEO) is the technique that helps to improve the rank of your business website on every Google search. This makes changes to your business website that does affect the online visibility of a website. Each search of web pages in a web search engine will be unpaid that is called “organic” or “natural”. SEO Johannesburg is the well-named popular search engine optimization services provider agency in South Africa. You can contact them if you have the desire to learn more aspects of Search Engine Optimization (SEO).

Origin of Search Engine Optimization (SEO)

In the mid of 1990s, There were many websites increased on the web. As you know a search engine help to people search information quickly. So the finance sector to their services adopts the technique of search engine as a business model in 1996. The main reason to adopt this model to their financial services and later in 1998, they introduced term named “Goto.com”. In 2001, the name of “Goto.com” has changed to “Overture” then purchased by Yahoo in 2003. In that era, the new term of marketing was introduced first time by Yahoo. Danny Sullivan makes popularized the term of “search engine marketing” in 2001.


The main work of search engine optimization is to maintain the reputation of a business using different methods and metrics via the internet. According to the report of SEO Company Johannesburg, there are 5 methods at least involved in an optimization process.

Keyword research

This is one of the main methods that make the ranking better on the search engine to the website. The search engine optimization has main responsibility to choose and fit the most attractive and reliable keywords that could easily attract more future customers.


If you want to measure the popularity scale of your business website then you can check traffic on your website. Such search engine optimization companies make better links to your website that can easily access by numbers of users at the same time.

Tools and standards

There are different kinds of tool and techniques to be used by “Search Engine Optimization”. They have tried their best and want to adopt user-friendly tools and method such as HTML. HTML is a language that is simple and easy to understand.

SEO Johannesburg can serve you with better web optimization services so you can visit them via the internet using their official website.